New product launch: Monarchy London September 24 Oyster Sale

For guys searching for the perfect leather bag, September 24^th, is the day the game changes. Monarchy London is launching its new leather collection to the U.S. market. The brand aims to change up the leather bag game for men. For one day only, those on the list have the opportunity to nab what will soon to be the highly coveted “it bags” for men.

Monarchy London defines itself as a luxury leather brand for the contemporary gentlemen. Co-founder and CEO of Monarchy London, Alexis Gouten, aimed to create a new luxury brand. It was his hope to deliver the finest leather to customers. Each bag is tailored by hand out of full-grain leather. They are crafted without exterior canvas and plastic to honor leather’s natural luxury.

True to its name, the symbol ‘M’ from ‘Monarchy’ ingrained on the leather bags represents traditions and values. The ‘A’ epitomizes anarchy, expressing the brand’s free spirit. Choosing London as its roots, the city has become Monarchy London’s source of inspiration and truly represents a perfect twist between tradition and modernity. Philippe Loup, Monarchy’s Creative Director and Brand Manager, drew inspiration from his Swiss, Thai and Danish ancestry for the branding, design and inspiration.

Where to Buy

With no physical shop, Monarchy London’s products are only available online. This is to highlight ‘One World’ philosophy and to create limitless boundaries for shoppers around the world. This exclusive and private online shopping is scheduled for September 24. The Oyster Sale is Monarchy London’s spin on the flash sale concept—offering a limited number of items, for a limited time, and offering privileged pricing for early adopters. Following the sale, their items will no longer be available until the next Oyster Sale. Monarchy is encouraging their clients to catch the pearl before the oyster closes.

To be among those with the opportunity to shop the collection register at https://monarchy-london.com/, Among the items to choose from is the Marquee, a capacious doctor-style weekender or backpacks, the Lionheart with a clean architectural shape or the Iggy with a sleek one-of-a-kind design.

Why it’s a DCFashion Fool Must Buy

A sleek design with a contemporary flair makes these new bags one to watch. While some have a love hate relationship with a logo bag, Monarchy’s logos seem understated. The MA emblazoned in the leather adds to the character of the design. The idea that they are available in limited quantities means that there will not be a glut of them on the market. Those lucky enough to nab something from the collection are in for a treat.